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Revenue Management Basics
Revenue management is the discipline of allocating constrained capacity or inventory to the right customer segments at the right time and price, with the goal of maximizi...
- Apply core revenue management principles to evaluate how pri...
- Analyze customer value and market segmentation data to ident...
- +6 more outcomes
Consultative Selling
Consultative selling is a buyer-centered approach to sales in which the seller acts as a trusted advisor rather than a pitch presenter.
- Apply consultative selling principles to diagnose buyer need...
- Analyze buyer psychology and decision-making factors to tail...
- +6 more outcomes
B2B Sales Basics
B2B sales is the discipline of selling products, services, or solutions to organizations rather than individual consumers, where decisions often involve multiple stakehol...
- Differentiate B2B sales from B2C sales by analyzing buyer ro...
- Map each stage of the B2B sales process and identify the key...
- +6 more outcomes
Inside Sales Skills
Inside sales skills are the competencies required to sell products or services remotely through phone, video, email, and chat, without relying on field visits or face-to-...
- Apply buyer psychology principles to adapt remote sales conv...
- Demonstrate active listening and professional questioning te...
- +6 more outcomes
Sales Pipeline Management
Sales pipeline management is the discipline of defining, tracking, and governing the sequence of buyer commitments that move from initial interest to closed revenue.
- Map the end-to-end revenue process and define pipeline stage...
- Design lead-to-opportunity handoff standards and entry crite...
- +6 more outcomes
CRM Basics for Sales Teams
CRM Basics for Sales Teams is the practice of using a customer relationship management system to organize the people, companies, deals, tasks, and conversations that make...
- Explain the purpose, benefits, and core concepts of CRM syst...
- Map contacts, accounts, leads, and opportunities within a CR...
- +6 more outcomes
HubSpot CRM Basics
HubSpot CRM Basics refers to the foundational knowledge and practical skills needed to use HubSpot’s customer relationship management platform to organize, track, and act...
- Configure a HubSpot CRM account and workspace by adjusting n...
- Create and manage HubSpot contact and company records by ent...
- +6 more outcomes
Key Account Management
Key Account Management is a strategic discipline for managing the most important customer relationships in a business-to-business context.
- Explain the strategic purpose and core responsibilities of k...
- Apply account segmentation and selection criteria to priorit...
- +6 more outcomes
Export Sales Basics
Export sales basics is the foundational discipline of selling goods or services to buyers in foreign markets while managing the commercial, regulatory, logistical, and fi...
- Analyze the scope, benefits, and end-to-end process of expor...
- Conduct export market research and select target markets by...
- +6 more outcomes
Procurement Fundamentals
Procurement is the end-to-end process by which organizations acquire the goods, services, and works they need to operate, spanning needs identification, specification wri...
- Apply procurement cycle stages and organizational value prin...
- Write clear specifications and statements of work that trans...
- +6 more outcomes
Contract Management Basics
Contract management basics refers to the foundational discipline of systematically creating, negotiating, executing, monitoring, modifying, and closing out agreements bet...
- Analyze the core stages of the contract lifecycle to determi...
- Differentiate common contract types and legal foundations to...
- +6 more outcomes
Inventory Control Methods
Inventory control methods are the analytical and operational techniques used to decide how much stock to hold, when to replenish it, and how to keep item records accurate...
- Explain core inventory control concepts, including holding,...
- Apply quantitative and qualitative demand forecasting techni...
- +6 more outcomes
Demand Planning Basics
Demand planning is the discipline of estimating future customer demand and using those estimates to coordinate inventory, production, procurement, and financial plans.
- Explain how demand planning differs from forecasting and des...
- Distinguish qualitative and quantitative forecasting approac...
- +6 more outcomes
Business Continuity Planning
Business Continuity Planning is the discipline of identifying an organization’s essential functions and preparing practical arrangements to keep them available, or restor...
- Analyze the core principles and lifecycle of business contin...
- Conduct a risk assessment and business impact analysis to id...
- +6 more outcomes
Facilities Management Basics
Facilities management basics is the discipline of coordinating the physical workplace and the services that support it so that buildings, infrastructure, and people work...
- Explain the facilities management role and scope to distingu...
- Map a facility's lifecycle stages to organizational strategi...
- +6 more outcomes