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Git and GitHub Basics
Git is a distributed version control system that records changes to files over time, allowing multiple developers to work on the same codebase without overwriting each ot...
- Explain the core principles of version control and different...
- Install Git, configure user identity and preferred editor, a...
- +6 more outcomes
TikTok for Coffee Shops
TikTok for coffee shops is the strategic use of the TikTok platform to promote a coffee business through short-form video content that showcases products, people, and the...
- Analyze the benefits of TikTok for local coffee shops to jus...
- Set up a business TikTok account with optimized profile sett...
- +6 more outcomes
Google Tag Manager
Google Tag Manager is a free tag management system that allows you to deploy and manage marketing and analytics tags on your website or mobile app without modifying the u...
- Analyze the role of Google Tag Manager in digital analytics...
- Design and configure a GTM container with appropriate tags,...
- +6 more outcomes
SQL for Marketers
SQL, or Structured Query Language, is the standard programming language used to communicate with relational databases, allowing users to retrieve, filter, aggregate, and...
- Apply SQL SELECT, FROM, WHERE to extract relevant marketing...
- Use GROUP BY to aggregate campaign performance metrics by ch...
- +6 more outcomes
TikTok Pixel and Events Tracking
TikTok Pixel and Events Tracking is a system of JavaScript code and server-side APIs that monitor user interactions on a website or app after they engage with TikTok ads.
- Explain how the TikTok Pixel tracks user interactions and co...
- Install the TikTok Pixel on a website using manual code inse...
- +6 more outcomes
TikTok Branded Hashtag Challenges
TikTok Branded Hashtag Challenges are interactive, paid or organic campaigns that invite users to create and share content under a specific hashtag, often tied to a brand...
- Analyze TikTok's algorithm and hashtag mechanics to identify...
- Design a branded hashtag challenge concept that aligns with...
- +6 more outcomes
Apple Search Ads Attribution & Measurement
Apple Search Ads Attribution & Measurement is the discipline of identifying which Apple Search Ads impressions and clicks lead to app installs and downstream user actions...
- Analyze the App Store advertising landscape to identify stra...
- Apply attribution fundamentals to design a measurement frame...
- +6 more outcomes
Real-Time Bidding Mechanics
Real-Time Bidding (RTB) is the automated, auction-based mechanism through which digital advertising inventory is bought and sold in milliseconds, connecting advertisers w...
- Analyze the real-time bidding ecosystem to identify key stak...
- Design a bid request and response structure that meets RTB p...
- +6 more outcomes
Survival Analysis for Churn Prediction
Survival analysis is a branch of statistics focused on modeling the time until an event of interest occurs, such as customer churn, equipment failure, or patient recovery...
- Analyze the churn data as a time-to-event problem, effective...
- Interpret survival and hazard functions, apply Kaplan-Meier...
- +6 more outcomes
Propensity Scoring Models
Propensity scoring is a statistical and machine learning methodology used to estimate the probability that an individual, customer, or entity will perform a specific acti...
- Analyze key propensity scoring concepts and applications to...
- Design clear data requirements and target definitions for ef...
- +6 more outcomes
Crawl Budget Optimization
Crawl budget optimization is the practice of managing how search engine bots discover, crawl, and process the pages of a website within a given timeframe.
- Analyze server logs and Search Console data to measure crawl...
- Design a site architecture with strategic internal linking t...
- +6 more outcomes
Schema Markup Architecture
Schema markup architecture is the discipline of designing, implementing, and managing structured data systems that communicate meaning to search engines and other machine...
- Analyze the role of structured data in search engine underst...
- Differentiate between JSON-LD, Microdata, and RDFa syntax fo...
- +6 more outcomes
llms.txt and AI Access Policy
llms.txt and AI access policy represent an emerging discipline focused on how website owners communicate with AI systems that crawl and index web content.
- Analyze how AI crawlers collect web data and their implicati...
- Design an llms.txt file that adheres to the standard and pro...
- +6 more outcomes
Structured Data for AI
Structured data refers to information that is organized in a predefined format, typically rows and columns, such as relational databases, spreadsheets, or time-series rec...
- Analyze the role of structured data in AI systems to determi...
- Design schemas for AI-ready data that enforce consistency an...
- +6 more outcomes
SPF, DKIM and DMARC Setup
SPF, DKIM, and DMARC are the three foundational email authentication protocols that work together to verify the legitimacy of outbound email messages.
- Analyze the threat of email spoofing and the fundamental rol...
- Design DNS TXT records for SPF, DKIM, and DMARC, ensuring pr...
- +6 more outcomes