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Visual Merchandising
Visual merchandising is the strategic practice of arranging products, store environments, and promotional elements to attract customers, communicate brand identity, and d...
- Analyze retail branding and customer psychology to explain h...
- Design store layouts and traffic-flow plans that guide custo...
- +6 more outcomes
Advertising Industry Basics
Advertising Industry Basics is the study of how paid, owned, and earned messages are planned, created, placed, and evaluated within a commercial and social system.
- Differentiate the foundational scope of advertising from rel...
- Map the key players and roles across the advertising ecosyst...
- +6 more outcomes
Local SEO
Local SEO is the practice of optimizing a business's online presence so it appears in geographically relevant search results, including the map pack, local organic listin...
- Analyze local search ranking factors—relevance, proximity, p...
- Optimize a Google Business Profile using accurate categories...
- +6 more outcomes
Link Building Basics
Link building is the practice of earning or acquiring hyperlinks from other websites to a target page, with the goal of improving discoverability, authority signals, and...
- Analyze why link building matters for search visibility and...
- Evaluate how search engines assess link relevance, authority...
- +6 more outcomes
Affiliate Marketing Basics
Affiliate marketing is a performance-based digital marketing model in which independent publishers, creators, or website owners earn commissions by referring measurable t...
- Explain how affiliate marketing works by mapping the roles o...
- Compare common affiliate business models and commission stru...
- +6 more outcomes
Marketing Research Basics
Marketing research basics is the systematic discipline of gathering, recording, and analyzing information about marketing problems, opportunities, and audiences to suppor...
- Explain the purpose and scope of marketing research and dist...
- Outline each stage of the marketing research process and seq...
- +6 more outcomes
Consumer Behavior Basics
Consumer Behavior Basics is the study of how people and groups acquire, consume, and discard goods, services, ideas, and experiences.
- Analyze the five-stage consumer decision-making process to i...
- Evaluate how motivation, perception, learning, memory, and a...
- +6 more outcomes
Marketing for Nonprofits
Marketing for Nonprofits is the disciplined practice of aligning an organization’s mission, audiences, messages, channels, and evidence of impact so that people can under...
- Analyze nonprofit marketing foundations to distinguish missi...
- Design an audience research and stakeholder mapping plan tha...
- +6 more outcomes
Marketing for Professional Services
Marketing for professional services is the discipline of building visibility, credibility, and client relationships for expertise-led practices such as law firms, account...
- Analyze the core marketing principles and ethical constraint...
- Conduct client and market segmentation for a professional pr...
- +6 more outcomes
Hotel Marketing
Hotel marketing is the discipline of understanding guest needs, creating value through room, service, and experience offerings, and communicating that value to target seg...
- Apply the hospitality marketing mix to design a coordinated...
- Evaluate hotel market segments and design a targeting and po...
- +6 more outcomes
Marketing for Schools
Marketing for Schools is the strategic practice of understanding a school's community, communicating its distinctive value, and building lasting relationships with prospe...
- Analyze a school's internal strengths and local market condi...
- Segment prospective families, current parents, alumni, and c...
- +6 more outcomes
Marketing for Online Courses
Marketing for online courses is the discipline of connecting a digital learning offer with the specific people who need it, then guiding those people from first awareness...
- Analyze target learner segments and market trends to build r...
- Design a differentiated positioning statement and value prop...
- +5 more outcomes
Mobile App Marketing
Mobile app marketing is the discipline of driving awareness, downloads, engagement, retention, and revenue for applications distributed through app stores and mobile plat...
- Analyze mobile app ecosystem participants and platform rules...
- Design research-backed user personas for a mobile app by syn...
- +6 more outcomes
Local Services Marketing
Local services marketing is the discipline of promoting services that are delivered within a specific geographic area, combining market analysis, local search visibility,...
- Analyze local service market conditions and competitor offer...
- Map the local customer journey from first search to repeat p...
- +6 more outcomes
Marketing for Artists and Musicians
Marketing for artists and musicians is the strategic practice of aligning creative work with specific audiences and communicating its value across the channels where thos...
- Evaluate their creative work's value and define measurable m...
- Conduct audience research and analyze the market landscape t...
- +6 more outcomes