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Study Abroad Agency Marketing
Free
Marketing

Study Abroad Agency Marketing

Study Abroad Agency Marketing is the specialized practice of promoting educational consulting services that help students pursue international academic opportunities.

  • Analyze the study abroad market and create detailed student...
  • Build a distinctive brand identity for a study abroad agency...
  • +6 more outcomes
12 units
Review
E-Learning Platform Marketing
Free
Marketing

E-Learning Platform Marketing

E-learning platform marketing is the strategic discipline of promoting online education services, courses, and learning management systems to attract and convert potentia...

  • Analyze the unique marketing challenges of e-learning platfo...
  • Design detailed learner personas based on demographic and ps...
  • +6 more outcomes
12 units
Review
Google Ads for Language Schools
Free
Marketing

Google Ads for Language Schools

Google Ads for Language Schools is the application of pay-per-click (PPC) advertising to the specific context of language education.

  • Design a Google Ads account hierarchy for a language school...
  • Conduct keyword research to identify high-intent search term...
  • +6 more outcomes
12 units
Review
Google Ads for Daycares
Free
Marketing

Google Ads for Daycares

Google Ads for Daycares is the strategic application of pay-per-click (PPC) advertising to the early childhood education and childcare services sector.

  • Analyze the mechanics of Google Ads to determine how auction...
  • Set up a Google Ads account with proper billing, conversion...
  • +6 more outcomes
12 units
Review
Meta Ads for Education Businesses
Free
Marketing

Meta Ads for Education Businesses

Meta Ads for Education Businesses is the practice of using Facebook and Instagram's advertising ecosystem to promote educational offerings — from courses and tutoring ser...

  • Analyze the education market on Meta to identify key trends...
  • Build a complete Meta Ads infrastructure including Business...
  • +6 more outcomes
12 units
Review
Instagram Marketing for Tutors
Free
Marketing

Instagram Marketing for Tutors

Instagram Marketing for Tutors is the strategic use of Instagram’s visual and interactive features to promote tutoring services, build a recognizable personal brand, and...

  • Design a professional Instagram profile that clearly communi...
  • Define your tutoring niche and ideal student persona to tail...
  • +6 more outcomes
12 units
Review
Enrollment Season Campaigns
Free
Marketing

Enrollment Season Campaigns

Enrollment season campaigns are coordinated, time-bound marketing and communication efforts that schools deploy to attract, engage, and convert prospective families durin...

  • Analyze the enrollment season context and identify key stake...
  • Build detailed prospective family personas using demographic...
  • +6 more outcomes
12 units
Review
Parent-Focused Marketing for Kids Programs
Free
Marketing

Parent-Focused Marketing for Kids Programs

Parent-focused marketing for kids programs is a specialized discipline that centers on understanding and appealing to parents as the primary purchasing decision-makers fo...

  • Analyze the decision-making process of parents when selectin...
  • Design a parent-centric value proposition that addresses spe...
  • +6 more outcomes
12 units
Review
Open Day and Trial Class Marketing
Free
Marketing

Open Day and Trial Class Marketing

Open Day and Trial Class Marketing is a specialized discipline within educational marketing that focuses on designing, promoting, and optimizing live or virtual events wh...

  • Analyze the strategic importance of open days and trial clas...
  • Define measurable success metrics for open day and trial cla...
  • +6 more outcomes
12 units
Review
Student Referral Programs
Free
Marketing

Student Referral Programs

Student referral programs are structured systems that encourage current students, alumni, or even staff to recommend an educational institution to prospective learners, o...

  • Analyze the student referral ecosystem to identify key stake...
  • Evaluate motivational factors that drive student participati...
  • +6 more outcomes
12 units
Review
Accounting Firm Marketing
Free
Marketing

Accounting Firm Marketing

Accounting firm marketing is the specialized practice of promoting accounting, tax, and advisory services to attract and retain clients.

  • Evaluate the unique marketing challenges and opportunities f...
  • Define a specific niche and ideal client profile for an acco...
  • +6 more outcomes
12 units
Review
Bookkeeping Service Marketing
Free
Marketing

Bookkeeping Service Marketing

Bookkeeping service marketing is the strategic process of promoting and selling bookkeeping services to businesses and individuals who need accurate financial record-keep...

  • Analyze your local bookkeeping market to identify and profil...
  • Design a compelling value proposition and brand identity tha...
  • +6 more outcomes
12 units
Review
Recruitment Agency Marketing
Free
Marketing

Recruitment Agency Marketing

Recruitment agency marketing is the practice of promoting a recruitment firm’s services to two distinct audiences: client companies seeking to fill positions and candidat...

  • Analyze the recruitment marketing landscape to identify key...
  • Define a unique value proposition and niche for a recruitmen...
  • +6 more outcomes
12 units
Review
Marketing Agency Client Acquisition
Free
Marketing

Marketing Agency Client Acquisition

Marketing agency client acquisition is the systematic process of attracting, engaging, and converting prospective clients into paying customers for a marketing agency.

  • Analyze the marketing agency landscape to identify key trend...
  • Design a niche and ideal client profile by evaluating market...
  • +6 more outcomes
12 units
Review
Social Media Agency Marketing
Free
Marketing

Social Media Agency Marketing

Social Media Agency Marketing is the discipline of marketing and growing a social media agency itself — encompassing the strategies, frameworks, and tactics used to attra...

  • Analyze various agency business models to select the most su...
  • Define your niche and ideal client profile using market rese...
  • +6 more outcomes
12 units
Review