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Marketing Dashboards with Looker Studio
Marketing dashboards with Looker Studio are interactive visual displays that consolidate key performance indicators (KPIs) from various marketing channels—such as Google...
- Connect and manage marketing data sources like Google Analyt...
- Build a marketing report from scratch using Looker Studio's...
- +6 more outcomes
Customer Journey Analytics
Customer Journey Analytics is the discipline of collecting, integrating, and analyzing data from every customer interaction across channels and touchpoints to understand...
- Analyze the customer journey landscape to identify critical...
- Design a data collection strategy from multiple sources to c...
- +6 more outcomes
Cohort and Retention Analysis
Cohort and retention analysis is a quantitative methodology for studying how groups of users — defined by a shared event or time period — behave over time.
- Define cohort types and explain the role of retention analys...
- Calculate retention, churn, and cohort curves from user acti...
- +6 more outcomes
CAC and LTV Fundamentals
Customer Acquisition Cost (CAC) and Lifetime Value (LTV) are the twin pillars of customer economics.
- Calculate customer acquisition cost by summing all marketing...
- Compute customer lifetime value using average purchase value...
- +6 more outcomes
Ad Profitability: ROAS and POAS
Ad profitability, as defined by ROAS and POAS, is the practice of measuring and optimizing the financial return generated from advertising investments.
- Define ROAS and POAS and articulate the key differences betw...
- Calculate ROAS and POAS from campaign data using appropriate...
- +6 more outcomes
Media Planning Fundamentals
Media planning is the systematic process of determining how, when, and where to deliver advertising messages to a target audience in the most cost-effective manner.
- Analyze the media planning process and apply key terminology...
- Evaluate the modern media landscape to identify emerging cha...
- +6 more outcomes
Marketing Budget Allocation
Marketing budget allocation is the strategic process of distributing a company's marketing resources across channels, campaigns, and time periods to achieve specific busi...
- Analyze the fundamental elements of a marketing budget to es...
- Design a budget alignment framework that links marketing spe...
- +6 more outcomes
How Ad Auctions Work
Ad auctions are the underlying mechanisms that determine which advertisement appears in front of a user, at what position, and at what cost.
- Analyze the ad auction ecosystem to identify the roles of ad...
- Compare first-price and second-price auction mechanisms to d...
- +6 more outcomes
Unit Economics for E-Commerce
Unit economics for e-commerce is the discipline of measuring the direct revenue and cost associated with a single customer or transaction, providing a granular view of a...
- Analyze the fundamental components of unit economics to eval...
- Calculate customer acquisition cost (CAC) from marketing and...
- +6 more outcomes
Campaign Budget Scaling Strategies
Campaign budget scaling strategies refer to the systematic process of increasing advertising spend across digital channels while maintaining or improving performance effi...
- Analyze budgeting fundamentals to establish a scalable cost...
- Evaluate performance metrics to identify scaling thresholds...
- +6 more outcomes
Discount and Promotion Economics
Discount and Promotion Economics is a specialized field that examines how temporary price reductions, coupons, and promotional offers influence consumer behavior, market...
- Analyze the foundational economic principles that drive disc...
- Design price discrimination strategies that segment customer...
- +6 more outcomes
Subscription Business Metrics
Subscription business metrics are the quantitative measures used to evaluate the health, growth, and sustainability of a recurring-revenue business model.
- Analyze the components of MRR and ARR to calculate recurring...
- Evaluate customer acquisition cost and payback period to ass...
- +6 more outcomes
Category Design and Market Creation
Category design is the discipline of creating a new market category that did not previously exist, then positioning your product or company as the leader of that category...
- Analyze cognitive categorization and mental models to identi...
- Apply whitespace analysis techniques to uncover unmet needs...
- +6 more outcomes
Brand Architecture and Portfolio Strategy
Brand architecture is the structural system that organizes a company's brand portfolio, defining the relationships between corporate, sub-brands, and product brands.
- Analyze foundational principles of brand architecture to ali...
- Compare and contrast brand architecture models to select the...
- +6 more outcomes
Rebranding Strategy
Rebranding strategy is the disciplined process of redefining a company's identity, positioning, and market perception to align with evolving business goals, audience expe...
- Analyze the rebranding landscape to identify market trends a...
- Evaluate strategic drivers and triggers that signal the need...
- +5 more outcomes