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LinkedIn Ads B2B Targeting
LinkedIn Ads B2B Targeting is the practice of using LinkedIn’s advertising platform to identify and reach specific business professionals based on a combination of compan...
- Analyze the LinkedIn Ads platform's targeting features to de...
- Apply firmographic and demographic criteria to define a prec...
- +6 more outcomes
LinkedIn Message and Conversation Ads
LinkedIn Message Ads and Conversation Ads are native advertising formats that deliver promotional content directly into a user's LinkedIn inbox, rather than appearing in...
- Analyze the structure and benefits of LinkedIn Message and C...
- Build a campaign structure with proper settings and budget a...
- +6 more outcomes
LinkedIn Account-Based Marketing
LinkedIn Account-Based Marketing (ABM) is a strategic approach that focuses marketing and sales resources on a defined set of high-value accounts, treating each account a...
- Analyze the foundational principles of account-based marketi...
- Design a target account list based on an ideal customer prof...
- +6 more outcomes
LinkedIn Retargeting and Matched Audiences
LinkedIn Retargeting and Matched Audiences is a suite of advertising features that allows marketers to target specific groups of LinkedIn users based on their prior inter...
- Analyze the core fundamentals of LinkedIn matched audiences...
- Implement the LinkedIn Insight Tag to enable website retarge...
- +6 more outcomes
LinkedIn Ads Analytics and Reporting
LinkedIn Ads Analytics and Reporting is the discipline of collecting, measuring, and interpreting data from LinkedIn advertising campaigns to understand performance and g...
- Implement conversion tracking to capture meaningful actions...
- Define and calculate core metrics and KPIs to evaluate campa...
- +6 more outcomes
LinkedIn Thought Leader Ads
LinkedIn Thought Leader Ads are a native advertising format that amplifies organic posts from an individual's LinkedIn profile, typically an executive, subject matter exp...
- Analyze the strategic role of Thought Leader Ads within Link...
- Define measurable campaign goals and select appropriate succ...
- +6 more outcomes
Amazon Sponsored Products
Amazon Sponsored Products is a pay-per-click (PPC) advertising solution that promotes individual product listings directly within Amazon’s search results and on product d...
- Set up an Amazon advertising account and configure basic cam...
- Design a logical campaign structure using ad groups and prod...
- +6 more outcomes
Amazon Sponsored Brands
Amazon Sponsored Brands is a native advertising product that allows sellers and vendors to promote their brand and product catalog directly within Amazon search results.
- Analyze the role and benefits of Amazon Sponsored Brands to...
- Build a first Sponsored Brands campaign by setting up ad gro...
- +6 more outcomes
Amazon Sponsored Display
Amazon Sponsored Display is a self-service advertising solution that lets brands promote products to shoppers both on and off Amazon, using contextual and audience-based...
- Analyze the mechanics of Sponsored Display and its placement...
- Build a Sponsored Display campaign from scratch, including p...
- +6 more outcomes
Amazon Ads Campaign Structure
Amazon Ads Campaign Structure refers to the systematic organization of advertising campaigns, ad groups, keywords, and product targets within the Amazon Advertising platf...
- Design a hierarchical Amazon Ads campaign structure that ali...
- Set up an Amazon advertising account and configure campaign...
- +6 more outcomes
Amazon Listing Optimization for Ads
Amazon Listing Optimization for Ads is the practice of systematically refining every component of a product detail page to maximize its relevance and conversion potential...
- Analyze the key components of an Amazon listing to determine...
- Apply keyword research techniques to align listing content w...
- +6 more outcomes
Microsoft Advertising Search Campaigns
Microsoft Advertising Search Campaigns are a form of pay-per-click (PPC) advertising where businesses place text ads on the Bing, Yahoo, and partner network search result...
- Analyze the foundational concepts of Microsoft Advertising s...
- Design a keyword research strategy using match types to opti...
- +6 more outcomes
Microsoft Audience Network Campaigns
Microsoft Audience Network is an advertising platform that extends your search campaigns to a vast ecosystem of premium publisher sites, native placements, and Microsoft-...
- Analyze the Microsoft Audience Network's placement and targe...
- Design a campaign structure that aligns with business goals,...
- +6 more outcomes
Microsoft Ads Shopping Campaigns
Microsoft Ads Shopping Campaigns are a form of product-based advertising that displays rich product listings—including images, prices, and merchant names—directly on Bing...
- Analyze the structure and purpose of Microsoft Ads Shopping...
- Design a Merchant Center product feed with accurate attribut...
- +6 more outcomes
Microsoft Ads Audience Targeting
Microsoft Ads Audience Targeting is the practice of using Microsoft Advertising's audience data and segmentation tools to define who sees your ads, rather than relying so...
- Analyze the fundamental principles of audience targeting in...
- Evaluate various audience types and data sources to select a...
- +6 more outcomes