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Google Display and Video 360
12 units
Interactive
Marketing

Google Display and Video 360

12 hours 1 12 Units Certificate in 7 languages Unlimited access Mobile compatible
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Course is free · Certificate from 55 $

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What is Google Display and Video 360?

Google Display and Video 360 Training

The Google Display and Video 360 certificate program is designed to transform you into a proficient programmatic advertising specialist. This course covers the entire ecosystem, from the fundamentals of programmatic buying to advanced audience solutions, with hands-on lessons on campaign architecture, targeting, bidding, and measurement. It is ideal for digital marketers, media buyers, and advertising professionals who want to master the platform that powers modern display and video campaigns. By the end, you will be able to plan, execute, and optimize full-funnel campaigns that deliver measurable business results.

The program is structured for a beginner-friendly progression, starting with platform navigation and gradually building toward complex topics like inventory deals, Floodlight tracking, and data integration. Each lesson balances theoretical concepts with practical, real-world applications, ensuring you understand not just the "how" but the "why" behind every decision. You will build core skills in campaign architecture, targeting, creative management, measurement, and optimization—five areas that are critical for any programmatic role. With the advertising industry shifting rapidly toward data-driven, omnichannel strategies, mastering Display and Video 360 now positions you ahead of the curve and makes you an invaluable asset to any team.

What is Google Display and Video 360?

Google Display and Video 360 (DV360) is a unified programmatic advertising platform that enables advertisers to plan, buy, and measure display, video, and audio campaigns across a vast network of publishers and inventory sources. It integrates demand-side platform (DSP) capabilities with campaign management tools, offering a single interface for managing insertion orders, line items, and creative assets. Core concepts include audience targeting, real-time bidding, inventory deal negotiation, and conversion tracking through Floodlight tags, all designed to deliver precise, efficient ad placements at scale.

Today, DV360 is central to the digital advertising ecosystem because it bridges the gap between traditional media buying and data-driven programmatic execution. It is used by agencies, brands, and publishers to reach audiences across Google properties, YouTube, and thousands of third-party sites, while leveraging Google's powerful machine learning for optimization. Recent shifts toward privacy-centric measurement and cookieless targeting have made DV360's advanced audience solutions and data integration capabilities even more critical, as advertisers seek to maintain performance without relying on third-party cookies. Its real-time reporting and cross-channel attribution make it a cornerstone of modern marketing operations.

Mastering DV360 builds a comprehensive skill stack that includes strategic campaign planning, data analysis, bidding mathematics, and creative testing—competencies that are directly transferable to other programmatic platforms and broader marketing roles. Professionals who understand DV360 can navigate complex media landscapes, make data-informed budget decisions, and demonstrate ROI with confidence. Whether you are a media buyer aiming to optimize client spend, a marketer seeking to launch your own campaigns, or a data analyst wanting to interpret advertising performance, this subject equips you with the technical and strategic foundation to thrive in the programmatic era.

Common Questions About Google Display and Video 360

Does Display & Video 360 certification help me switch to a programmatic role?
Yes, it can significantly strengthen your profile for programmatic roles. The certification demonstrates hands-on familiarity with a leading demand-side platform, covering everything from campaign architecture to measurement. For a career switcher, this training provides the practical vocabulary and workflow understanding that employers look for, and the certificate itself is a verifiable credential you can add to your CV. The course's real-world case studies and optimization techniques give you concrete examples to discuss in interviews. While no certificate guarantees a job, this one proves you can plan, execute, and optimize campaigns on DV360.
Is DV360 training worth it for someone with no ad buying experience?
Absolutely, because it starts from the fundamentals. The program begins with the programmatic advertising ecosystem and the four actors involved, so you don't need prior buying experience. You'll learn the platform interface, campaign hierarchy, and targeting logic step by step. The self-paced format lets you spend extra time on concepts like bidding and auction dynamics. By the end, you'll have built a full understanding of how to set up and optimize campaigns, making it a solid entry point into digital advertising. The certificate also serves as a reference for employers.
How does the 2x rule prevent blurry image creatives in Display & Video 360?
The 2x rule ensures your image creatives are uploaded at twice the display size. For example, if an ad will be shown at 300x250 pixels, you should upload a 600x500 image. This provides enough resolution for high-DPI screens and prevents the browser from stretching a smaller image, which causes blurriness. DV360's creative management module enforces this guideline to maintain visual quality across placements.
What is the difference between Counter and Sales activities in Floodlight?
Counter activities track page views or interactions without a monetary value, while Sales activities track conversions that have an associated revenue amount. This distinction lets you measure engagement versus ROI separately in Floodlight.
How do positive targeting and exclusion work together in DV360 line items?
Positive targeting selects which audiences or placements your ad can appear on, while exclusion blocks specific segments you want to avoid. They work together to refine your reach: you first define a broad positive target, then apply exclusions to carve out unwanted contexts. For example, you might target 'sports enthusiasts' but exclude 'gambling sites' to keep your brand safe. This combination gives you precise control over where your budget is spent.
What are the four creative families in the Creatives module of DV360?
The four creative families are Image, Video, Audio, and Rich Media. Each serves a distinct purpose:
  • Image: Static or animated banners, ideal for brand awareness.
  • Video: In-stream and out-stream video ads for storytelling.
  • Audio: Audio-only ads on music and podcast platforms.
  • Rich Media: Interactive and expandable creatives that encourage engagement.
Understanding these families helps you choose the right format for your campaign goals.
Is a higher bid always the winning bid in Display & Video 360 auctions?
No, a higher bid does not guarantee a win because programmatic auctions use a second-price model and consider ad quality and relevance. The auction factors in your bid, the expected engagement, and the user context. For example, a $0.80 bid with a highly relevant ad can outbid a $2 bid that is poorly targeted. This is why DV360's automated bid engine optimizes for performance rather than just price.

What Will This Course Bring You?

  • Analyze the programmatic advertising ecosystem to identify the roles of DSPs, SSPs, and ad exchanges within DV360.
  • Utilize the DV360 platform interface to navigate menus and manage campaign settings efficiently.
  • Design a campaign architecture in DV360 by structuring advertisers, insertion orders, and line items.
  • Apply advanced targeting strategies in DV360 to segment audiences based on demographics, interests, and context.
  • Build display and video creatives in DV360, including responsive and dynamic formats.
  • Evaluate bidding and auction dynamics in DV360 to set effective bid strategies and budget pacing.
  • Deploy Floodlight tags in DV360 to track conversions and measure campaign performance.
  • Conduct A/B testing and optimization techniques in DV360 to enhance campaign efficiency and ROI.

Curriculum

12 Units
01

1. The Programmatic Advertising Ecosystem

1 hour

02

2. Navigating the Platform Interface

1 hour

03

3. Campaign Architecture: Advertisers, Insertion Orders, and Line Items

1 hour

04

4. Targeting Strategies for Display and Video

1 hour

05

5. Creative Management and Ad Formats

1 hour

06

6. Bidding and Auction Dynamics

1 hour

07

7. Inventory and Deal Management

1 hour

08

8. Measurement with Floodlight and Conversion Tracking

1 hour

09

9. Reporting and Performance Analysis

1 hour

10

10. Optimization Techniques and Testing

1 hour

11

11. Advanced Audience Solutions and Data Integration

1 hour

12

12. Best Practices and Real-World Case Studies

1 hour

Exam – Google Display and Video 360

20 Questions • 70% Pass • 30 min

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Exam – Google Display and Video 360

20 Questions • Pass: 70% • 30 min

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Course Duration

720

Total Minutes

12

Unit

1

Final Exam

~60

Min / Unit

Google Display and Video 360 Certificate Program

Document Your Skill

Those who pass the 20-question, 30-minute exam with 70% receive the Google Display and Video 360 Certificate.

Stand Out on Your CV

By adding your certificate to your CV, gain a professional reference in job applications and stand out from the crowd.

Career Advantage

Catch Wisdom certificates are recognized by HR departments and increase career opportunities.

Sample Google Display and Video 360 Certificate
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CERTIFICATE FEE

110 $ 55 $
Certificate Details

At the end of the course, an online exam consisting of 20 questions with a 30-minute time limit is given. The exam appears automatically after you complete the topics. Anyone who scores at least 70 out of 100 on the certificate exam is awarded the Google Display and Video 360 Document (certificate of attendance). You can add the certificate you earn to your CV for job applications in the many sectors listed above, and use it as a reference proving that you took this interactive course.

The Certificate of Achievement you receive with the Google Display and Video 360 course program holds value that proves your personal and professional development in the business world. By adding it to your CV, it can serve as an important reference in your job applications. Moreover, compared with certificates from other private training institutions, Catch Wisdom certificates are offered to our participants at a much more affordable price.

Because HR departments recognize Catch Wisdom as a reputable institution in this field, they value these certificates and may evaluate your job applications favorably. For this reason, a Google Display and Video 360 course certificate from Catch Wisdom can make your applications more attractive and place you in an advantageous position in the business world.

For more information, we recommend visiting the Support page.

Certificate in 7 Languages

Earning success certificates from our courses is now more meaningful and global. With certificates available in Turkish, English, German, French, Spanish, Arabic, and Russian, we fully unlock the potential of students worldwide.

Why Certificate in 7 Languages?

  1. 01

    Global Skill Development

    Receiving your certificates in 7 different languages strengthens your communication skills as you engage with more people worldwide. It lets you operate more confidently and capably on the international stage.

  2. 02

    International Job Opportunities

    Employers may see your certificates in multiple languages as a sign of your ability to seize global opportunities. You can open more doors to new jobs and projects.

  3. 03

    Cultural Richness

    The chance to earn certificates in different languages helps you build closer ties with various cultures and broadens your worldview. It enriches your global perspective and deepens cultural understanding.

  4. 04

    Ability to Participate in International Projects

    Multilingual certificates give you an edge to work more effectively on international projects. They boost your chances of leadership and participation in diverse projects in the business world.

  5. 05

    Prove Yourself on the Global Stage

    Certificates in multiple languages let you showcase your skills and knowledge worldwide. You can become an internationally recognized professional.

Language diversity opens worldwide opportunities. If you want to prove yourself in the international arena, join our online Google Display and Video 360 course program and begin this journey with us.

Frequently Asked Questions (FAQ)

Is this course paid?
No, all courses on Catch Wisdom are completely free to join. We believe education should be accessible to everyone.
How do I join the course?
After creating an account, you can join in one click with the "Start Course" button and begin immediately from the first unit.
Can I take the course at my own pace?
Yes, all courses are designed for self-paced learning. There are no deadlines or time limits.
How can I get my certificate?
After completing the course and passing the final exam, you can order your certificate and instantly download it as PDF.
What are the advantages of the Certified Certificate?
With instant PDF access, validity in 7 languages, a digital signature, and a unique verification code, your certificate becomes a professional reference in job applications.

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