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Explainer Video Production
12 units
Interactive
Media

Explainer Video Production

12 hours 0 12 Units Certificate in 7 languages Unlimited access Mobile compatible
Free ALL CONTENT

Course is free · Certificate from 55 $

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What is Explainer Video Production?

Explainer Video Production Training

Explainer Video Production certificate program is a comprehensive, hands-on course that teaches you how to create compelling animated videos from start to finish. Designed for marketers, educators, freelancers, and aspiring animators, this training covers every stage of production—from defining your message and audience to scriptwriting, storyboarding, visual design, animation, voiceover, sound design, and final distribution. By the end, you will have produced a polished explainer video ready to publish, along with a portfolio piece that demonstrates your new skills.

The program is structured for absolute beginners, with each lesson building on the previous one in a logical, step-by-step progression. You will alternate between theory and practical exercises, ensuring you not only understand the principles but also apply them using industry-standard tools and software. The curriculum develops five core skill areas: strategic messaging, visual storytelling, animation techniques, audio production, and post-production optimization. With the growing demand for short-form video content across social media, websites, and product launches, this training gives you a competitive edge in a market where clear, engaging communication is more valuable than ever.

What is Explainer Video Production?

Explainer video production is the process of creating short, engaging videos that simplify complex ideas, products, or services through a combination of visuals, narration, and sound. It encompasses a wide range of disciplines, including scriptwriting, storyboarding, graphic design, animation, voiceover recording, and sound editing. The core concept is to break down a message into its most essential parts and present it in a way that is both informative and entertaining, often using motion graphics, kinetic typography, or character animation to hold the viewer's attention.

In today’s fast-paced digital landscape, explainer videos have become a cornerstone of marketing and education. They are used by startups to pitch investors, by SaaS companies to demo software, by e-learning platforms to teach concepts, and by nonprofits to raise awareness. The rise of video-first platforms like YouTube, TikTok, and LinkedIn has accelerated their importance, as audiences increasingly prefer visual explanations over text-based manuals. Recent shifts toward remote work and online learning have further cemented the role of explainer videos as a primary tool for clear, scalable communication across industries.

Mastering explainer video production builds a versatile skill stack that combines creative writing, visual design, technical animation, and audio engineering. It cultivates the ability to distill complex information into digestible narratives, a skill highly sought after in marketing, product management, and instructional design. Professionals who understand this craft can create content that boosts conversion rates, improves user comprehension, and enhances brand identity. Whether you are a solo entrepreneur looking to promote your own products or a creative professional aiming to offer video services, this subject empowers you to communicate with impact in an increasingly visual world.

Common Questions About Explainer Video Production

Can a complete beginner start explainer video production training with no animation experience?
Yes, absolutely. The training starts with the fundamentals and requires no prior animation experience, so you can learn at your own pace with no deadlines.
Is the explainer video production certificate useful for freelancers looking to land more clients?
Yes, the certificate serves as a verifiable reference you can add to your CV, and employers can check it online with a validation code. More importantly, you will finish the training with a polished explainer video that demonstrates your skills to potential clients. This portfolio piece is often the strongest selling point for freelancers.
What is the ideal word count for a 90-second explainer video script?
For a 90-second video, the ideal script length is around 150 words, as highlighted by the '150-Word Stopwatch' principle. This count assumes a standard narration pace of about 150 words per minute. You should distribute these words across the four-part framework: hook, problem, solution, and call to action, ensuring each section gets enough time to land.
What is the difference between motion graphics and kinetic typography in explainer videos?
Motion graphics animate visual elements like shapes, lines, and illustrations, while kinetic typography brings text itself to life through movement. For example, motion graphics might show a growing bar chart to represent data, whereas kinetic typography could make key words pulse or slide to emphasize a message. Both serve different jobs: motion graphics clarify abstract concepts, and kinetic typography reinforces the spoken narrative. This distinction is explored in the 'Three Animation Styles, Three Jobs' section of the curriculum.
How does the four-layer audio stack improve sound design in explainer videos?
The four-layer audio stack separates sound into dialogue, ambient noise, music, and sound effects, each with a distinct role. By mixing these layers thoughtfully, you can control emotional impact and guide viewer attention. For instance, lowering the music during a key explanation makes the voiceover clearer, while a subtle sound effect can highlight a transition. This structured approach, taught in the 'Four-Layer Audio Stack' module, prevents audio from becoming a muddy afterthought.
What are the five families of explainer video tools and how do they differ?
The five families are automation tools, professional animation software, online platforms, AI avatar platforms, and plugin suites. They differ mainly in the balance between speed and control: automation tools offer quick templates, professional software gives full creative control, online platforms enable browser-based collaboration, AI avatar platforms generate videos from scripts in minutes, and plugins extend existing tools with extra features. Here is a quick breakdown:
  • Automation tools: Fast, template-driven, ideal for beginners.
  • Professional software: High control, steeper learning curve.
  • Online platforms: Accessible, team-friendly.
  • AI avatar platforms: Minimal effort, but limited customization.
  • Plugin suites: Add functionality to your current workflow.
This classification comes from the 'Five Families of Explainer Video Tools' lesson.
Does using AI avatar platforms mean you don't need to learn animation principles?
No, AI avatar platforms can speed up production, but animation principles like timing, spacing, and anticipation still determine the quality of the final video. Without understanding spacing, for example, AI-generated movements can look robotic or unnatural. These principles are the foundation of any explainer video, whether you animate manually or with AI assistance. The 'Animation Principles and Techniques' unit covers them in depth, ensuring your videos feel polished even when using automated tools.

What Will This Course Bring You?

  • Analyze target audience and core message to define the purpose of an explainer video.
  • Design a compelling script that clearly communicates a problem-solution narrative within 90 seconds.
  • Create a storyboard that maps visual sequences to script beats for effective pre-production planning.
  • Apply animation principles such as easing and staging to produce smooth motion in explainer videos.
  • Implement voiceover techniques to deliver a clear and engaging narration that matches the script's tone.
  • Integrate sound design and music to reinforce the video's mood and pacing.
  • Build motion graphics and kinetic typography to emphasize key points in the video.
  • Optimize the final video for distribution across platforms by applying best practices for format and length.

Curriculum

12 Units
01

1. Explainer Video Fundamentals

1 hour

02

2. Defining Your Message and Audience

1 hour

03

3. Scriptwriting for Explainer Videos

1 hour

04

4. Storyboarding and Visual Planning

1 hour

05

5. Visual Style and Design

1 hour

06

6. Animation Principles and Techniques

1 hour

07

7. Voiceover and Narration

1 hour

08

8. Sound Design and Music

1 hour

09

9. Animation Tools and Software

1 hour

10

10. Motion Graphics and Kinetic Typography

1 hour

11

11. Editing and Post-Production

1 hour

12

12. Distribution and Optimization

1 hour

Exam – Explainer Video Production

20 Questions • 70% Pass • 30 min

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Exam – Explainer Video Production

20 Questions • Pass: 70% • 30 min

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Course Duration

720

Total Minutes

12

Unit

1

Final Exam

~60

Min / Unit

Explainer Video Production Certificate Program

Document Your Skill

Those who pass the 20-question, 30-minute exam with 70% receive the Explainer Video Production Certificate.

Stand Out on Your CV

By adding your certificate to your CV, gain a professional reference in job applications and stand out from the crowd.

Career Advantage

Catch Wisdom certificates are recognized by HR departments and increase career opportunities.

Sample Explainer Video Production Certificate
Sample
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CERTIFICATE FEE

110 $ 55 $
Certificate Details

At the end of the course, an online exam consisting of 20 questions with a 30-minute time limit is given. The exam appears automatically after you complete the topics. Anyone who scores at least 70 out of 100 on the certificate exam is awarded the Explainer Video Production Document (certificate of attendance). You can add the certificate you earn to your CV for job applications in the many sectors listed above, and use it as a reference proving that you took this interactive course.

The Certificate of Achievement you receive with the Explainer Video Production course program holds value that proves your personal and professional development in the business world. By adding it to your CV, it can serve as an important reference in your job applications. Moreover, compared with certificates from other private training institutions, Catch Wisdom certificates are offered to our participants at a much more affordable price.

Because HR departments recognize Catch Wisdom as a reputable institution in this field, they value these certificates and may evaluate your job applications favorably. For this reason, a Explainer Video Production course certificate from Catch Wisdom can make your applications more attractive and place you in an advantageous position in the business world.

For more information, we recommend visiting the Support page.

Certificate in 7 Languages

Earning success certificates from our courses is now more meaningful and global. With certificates available in Turkish, English, German, French, Spanish, Arabic, and Russian, we fully unlock the potential of students worldwide.

Why Certificate in 7 Languages?

  1. 01

    Global Skill Development

    Receiving your certificates in 7 different languages strengthens your communication skills as you engage with more people worldwide. It lets you operate more confidently and capably on the international stage.

  2. 02

    International Job Opportunities

    Employers may see your certificates in multiple languages as a sign of your ability to seize global opportunities. You can open more doors to new jobs and projects.

  3. 03

    Cultural Richness

    The chance to earn certificates in different languages helps you build closer ties with various cultures and broadens your worldview. It enriches your global perspective and deepens cultural understanding.

  4. 04

    Ability to Participate in International Projects

    Multilingual certificates give you an edge to work more effectively on international projects. They boost your chances of leadership and participation in diverse projects in the business world.

  5. 05

    Prove Yourself on the Global Stage

    Certificates in multiple languages let you showcase your skills and knowledge worldwide. You can become an internationally recognized professional.

Language diversity opens worldwide opportunities. If you want to prove yourself in the international arena, join our online Explainer Video Production course program and begin this journey with us.

Frequently Asked Questions (FAQ)

Is this course paid?
No, all courses on Catch Wisdom are completely free to join. We believe education should be accessible to everyone.
How do I join the course?
After creating an account, you can join in one click with the "Start Course" button and begin immediately from the first unit.
Can I take the course at my own pace?
Yes, all courses are designed for self-paced learning. There are no deadlines or time limits.
How can I get my certificate?
After completing the course and passing the final exam, you can order your certificate and instantly download it as PDF.
What are the advantages of the Certified Certificate?
With instant PDF access, validity in 7 languages, a digital signature, and a unique verification code, your certificate becomes a professional reference in job applications.

Boost Your Career

Take a new career step with the Explainer Video Production course. Add your certificate to your CV, stand out in job applications, and open the door to new opportunities in the industry.

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