What is Explainer Video Production?
Explainer Video Production Training
Explainer Video Production certificate program is a comprehensive, hands-on course that teaches you how to create compelling animated videos from start to finish. Designed for marketers, educators, freelancers, and aspiring animators, this training covers every stage of production—from defining your message and audience to scriptwriting, storyboarding, visual design, animation, voiceover, sound design, and final distribution. By the end, you will have produced a polished explainer video ready to publish, along with a portfolio piece that demonstrates your new skills.
The program is structured for absolute beginners, with each lesson building on the previous one in a logical, step-by-step progression. You will alternate between theory and practical exercises, ensuring you not only understand the principles but also apply them using industry-standard tools and software. The curriculum develops five core skill areas: strategic messaging, visual storytelling, animation techniques, audio production, and post-production optimization. With the growing demand for short-form video content across social media, websites, and product launches, this training gives you a competitive edge in a market where clear, engaging communication is more valuable than ever.
What is Explainer Video Production?
Explainer video production is the process of creating short, engaging videos that simplify complex ideas, products, or services through a combination of visuals, narration, and sound. It encompasses a wide range of disciplines, including scriptwriting, storyboarding, graphic design, animation, voiceover recording, and sound editing. The core concept is to break down a message into its most essential parts and present it in a way that is both informative and entertaining, often using motion graphics, kinetic typography, or character animation to hold the viewer's attention.
In today’s fast-paced digital landscape, explainer videos have become a cornerstone of marketing and education. They are used by startups to pitch investors, by SaaS companies to demo software, by e-learning platforms to teach concepts, and by nonprofits to raise awareness. The rise of video-first platforms like YouTube, TikTok, and LinkedIn has accelerated their importance, as audiences increasingly prefer visual explanations over text-based manuals. Recent shifts toward remote work and online learning have further cemented the role of explainer videos as a primary tool for clear, scalable communication across industries.
Mastering explainer video production builds a versatile skill stack that combines creative writing, visual design, technical animation, and audio engineering. It cultivates the ability to distill complex information into digestible narratives, a skill highly sought after in marketing, product management, and instructional design. Professionals who understand this craft can create content that boosts conversion rates, improves user comprehension, and enhances brand identity. Whether you are a solo entrepreneur looking to promote your own products or a creative professional aiming to offer video services, this subject empowers you to communicate with impact in an increasingly visual world.
What Will This Course Bring You?
- Analyze target audience and core message to define the purpose of an explainer video.
- Design a compelling script that clearly communicates a problem-solution narrative within 90 seconds.
- Create a storyboard that maps visual sequences to script beats for effective pre-production planning.
- Apply animation principles such as easing and staging to produce smooth motion in explainer videos.
- Implement voiceover techniques to deliver a clear and engaging narration that matches the script's tone.
- Integrate sound design and music to reinforce the video's mood and pacing.
- Build motion graphics and kinetic typography to emphasize key points in the video.
- Optimize the final video for distribution across platforms by applying best practices for format and length.
Curriculum
12 Units1. Explainer Video Fundamentals
30 min
2. Defining Your Message and Audience
30 min
3. Scriptwriting for Explainer Videos
30 min
4. Storyboarding and Visual Planning
30 min
5. Visual Style and Design
30 min
6. Animation Principles and Techniques
30 min
7. Voiceover and Narration
30 min
8. Sound Design and Music
30 min
9. Animation Tools and Software
30 min
10. Motion Graphics and Kinetic Typography
30 min
11. Editing and Post-Production
30 min
12. Distribution and Optimization
30 min
Exam – Explainer Video Production
20 Questions • 70% Pass • 30 min
Unlock All Units for Free
Create an account, enroll in the course, and start with the first unit right away.
Exam – Explainer Video Production
20 Questions • Pass: 70% • 30 min
Course Duration
360
Total Minutes
12
Unit
1
Final Exam
~30
Min / Unit
Explainer Video Production Certificate Program
Document Your Skill
Those who pass the 20-question, 30-minute exam with 70% receive the Explainer Video Production Certificate.
Stand Out on Your CV
By adding your certificate to your CV, gain a professional reference in job applications and stand out from the crowd.
Career Advantage
Catch Wisdom certificates are recognized by HR departments and increase career opportunities.
CERTIFICATE FEE
At the end of the course, an online exam consisting of 20 questions with a 30-minute time limit is given. The exam appears automatically after you complete the topics. Anyone who scores at least 70 out of 100 on the certificate exam is awarded the Explainer Video Production Document (certificate of attendance). You can add the certificate you earn to your CV for job applications in the many sectors listed above, and use it as a reference proving that you took this interactive course.
The Certificate of Achievement you receive with the Explainer Video Production course program holds value that proves your personal and professional development in the business world. By adding it to your CV, it can serve as an important reference in your job applications. Moreover, compared with certificates from other private training institutions, Catch Wisdom certificates are offered to our participants at a much more affordable price.
Because HR departments recognize Catch Wisdom as a reputable institution in this field, they value these certificates and may evaluate your job applications favorably. For this reason, a Explainer Video Production course certificate from Catch Wisdom can make your applications more attractive and place you in an advantageous position in the business world.
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Certificate in 7 Languages
Earning success certificates from our courses is now more meaningful and global. With certificates available in Turkish, English, German, French, Spanish, Arabic, and Russian, we fully unlock the potential of students worldwide.
Why Certificate in 7 Languages?
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01
Global Skill Development
Receiving your certificates in 7 different languages strengthens your communication skills as you engage with more people worldwide. It lets you operate more confidently and capably on the international stage.
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02
International Job Opportunities
Employers may see your certificates in multiple languages as a sign of your ability to seize global opportunities. You can open more doors to new jobs and projects.
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03
Cultural Richness
The chance to earn certificates in different languages helps you build closer ties with various cultures and broadens your worldview. It enriches your global perspective and deepens cultural understanding.
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04
Ability to Participate in International Projects
Multilingual certificates give you an edge to work more effectively on international projects. They boost your chances of leadership and participation in diverse projects in the business world.
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05
Prove Yourself on the Global Stage
Certificates in multiple languages let you showcase your skills and knowledge worldwide. You can become an internationally recognized professional.
Language diversity opens worldwide opportunities. If you want to prove yourself in the international arena, join our online Explainer Video Production course program and begin this journey with us.
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Boost Your Career
Take a new career step with the Explainer Video Production course. Add your certificate to your CV, stand out in job applications, and open the door to new opportunities in the industry.
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